Power Up News


Powered Libraries Transform Texas

The Texas Library Association (TLA) Public Relations and Marketing Committee has something big in the works, and we’re excited to share a sneak peek.

This year we’re working on a new public awareness campaign: Libraries Transform Texas.

Sound familiar? Perhaps you’ve seen the bright, bold "Because" statements from the American Library Association’s Libraries Transform campaign, powerful declarations of the many reasons libraries are essential to their communities. (www.ilovelibraries.org/librariestransform/because)

In the spring, ALA introduced state-specific branding for state library chapters and encouraged them to adapt the Libraries Transform messaging and branding in their own states.

Adopting the Libraries Transform message not only allows TLA to take advantage of the momentum the national campaign has already created, but also builds on the current Powered Libraries campaign to encourage a broader perspective on the transformative power of libraries.

Libraries are still the “technology-centered institutions in the community” Powered Libraries promotes; but libraries are also people-centered and learning-centered and community-centered, all values Libraries Transform Texas emphasizes.

So while we transition to Libraries Transform Texas, we want to recognize the success of the Powered Libraries campaign, the ideas shared and projects powered since 2016.

Maybe you stopped by the Powered Libraries booth at the entrance to the Exhibit Hall and entered to win a maker bundle for your library. Maybe you remember the Powered Road Trip through libraries in West Texas. Maybe you shared your own Powered Library program at poweredlibraries.org.

However you interacted with the Powered Libraries campaign over the last few years, it’s time to celebrate this October as the last Powered Libraries Month.

If you registered your library to share your projects on the Powered Libraries website, take the promotion to social media. Use #poweredlibraries when you share posts and pictures of your Powered Libraries programs on social media.

In the meantime, PR & Marketing Committee members are hard at work on Libraries Transform Texas to help libraries and library supporters bring awareness to all the ways Texas libraries are transforming lives and communities.

We’ve started creating our own “Because…” statements to describe why libraries are essential to the Lone Star state:

  • Because Texans speak over 160 languages.
  • Because every dollar invested in Texas public libraries has a $4.64 ROI for communities.
  • Because Texas fought an Archives War to preserve our history.

Library supporters will also have the chance to share their own personalized “Because…” statements.

Start thinking about the unique ways your library transforms your community and be prepared to share your story at TLA district meetings and TLA 2019! For inspiration, check out the great video District 5 librarians created to showcase “Because” statements (youtu.be/M9vdXAGjavo).

In addition to tailoring the Libraries Transform messaging to Texas, the PR & Marketing Committee is also working on creating content for a new Libraries Transform Texas website and social media presence.

In November, Powered Libraries will begin its transition to Libraries Transform Texas, so be on the lookout for all the great content and start thinking about how your library transforms Texas!


January 9, 2018 | The Power of Libraries Keynote at ReThink It Conference | Austin, TX

The Power of Libraries, Partnership, and Place
Libraries are valuable incubators offering equal access to the latest technologies, collaboration spaces, and world-class resources for community-minded individuals. How are libraries showcasing their resources, expanding their expertise, and enhancing their relationship with new and current users? Learn how innovative partnerships can establish a return on relationship (ROR) that extends beyond the library’s walls. More details.

February 10, 2018 | Powered Libraries Premiere at ALA Midwinter | Denver, CO

Powered Libraries: 7 Success Stories
highlights the forward-thinking innovation happening in seven unique libraries – from a private tribal library striving to retain a dying language to an out-of-this world informational outpost perched high in the Davis Mountains. Meet the members of a tiny community with big hearts at Texas’ second-smallest public library (measuring at only 720-square feet!) and climb aboard a book bus that measures success in smiles per gallon. Powered Libraries shines a light on the future-ready leaders who have successfully implemented public-facing practices to enrich, engage, and empower the diverse members of their communities. Viewers will be inspired and walk away with fresh ideas. Watch the trailer.

February 15, 2018 | TLA Branding Iron Award (Power Up category) submission deadline

The Power Up Award is one of nine categories in the general Branding Iron Awards. Eligible programs, promotions, outreach, and services incorporating the Powered Libraries/Power Up at Your Library campaign can submit their entries for consideration.

Read a Q&A with the first Power Up Branding Iron Winner, awarded in 2017. For submission guidelines, visit: http://www.txla.org/branding-iron.

March 1, 2018 | Publish Updated Power Up Tool Kit

March 1, 2018 | Open Submissions for Powered Libraries Road Trip

April 2, 2018 | Publish Year Two Review

April 3-6, 2018 | TLA Annual Conference | Dallas, TX

May 2018 | Powered Libraries Road Trip | TBA

October 2018 | Statewide Power Up at Your Library Events (More info TBA)

90 Cities Power Up Across Texas

Thanks to all of the libraries across Texas that participated in Power Up at Your Library Week, October 1- 7.

TLA praises the outstanding contributions of Texas librarians. From the panhandle to the port and everywhere in between, 90 Texas cities offered approximately 300 programs and media events designed to broaden the awareness of library services in public, academic, and school libraries.

Get inspired by following the #poweredlibraries hashtag, visiting the Ideas Shared page, downloading the Power Up Toolkit , or by watching video vignettes showcasing dynamic programing and special collections from around the state.

Powered Up Week Registration

If you participated this year in Power Up Week, then please register your programs by clicking the link below and completing the short form.


Powered Up Week Countdown

Powered Libraries took to the road in search of some of the greatest innovations happening in Texas libraries. Starting August 9th, tune in weekly as #poweredlibraries unveils a new video each Wednesday leading up to Power Up at Your Library Week (October 1-7) – that’s eight library video spotlights over the span of eight weeks.

Here’s the video premiere schedule:

8.09 Midland County Public Libraries
8.16 UTEP - The University of Texas at El Paso Library (C. L. Sonnichsen Special Collections)
8.23 Austin ISD Buford the Book Bus
8.30 Tom Green County Library System - Stephens Central Library STEAM Central
9.06 El Paso Public Library Sow. Grow. RepEat. Seed Library
9.13 McDonald Observatory Library
9.20 Ysleta Del Sur Pueblo’s Tribal Empowerment Library
9.27 Marathon Public Library

Powered Libraries Road Trip - July 2017

The Texas Library Association is kicking off year two of our Powered Libraries campaign with a five-day road trip through west Texas to highlight the wonderful, creative work libraries are doing in their communities. The campaign tour will visit six libraries in San Angelo, Midland, Fort Davis, Marathon, and El Paso to produce video spotlights dedicated to each library.

Read the press release for more information about the tour.

Power Up Week Game Plan

Power Up at Your Library Week (Power Up Week), October 1-7, is a time to celebrate libraries and librarians and to promote library use and support. Each day during the week, TLA will be supporting local efforts with social media giveaways and videos featuring various libraries around Texas. Choose one or choose all. Customize your participation to fit your library. All types of libraries – academic, public, school, and special – can participate. Register and share your plans with us when the link is live.

Celebrations during Power Up at Your Library Week include:

Pre-game Sunday | October 1
A day for libraries and librarians to share photos or posts about how they are preparing for Power Up Week. Pre-game checklist: schedule social media dispatches, temporarily change Facebook profile photo and Twitter avatars, use the #poweredlibraries hashtag.

Advocacy Monday | October 2
A day for stakeholders, administration, and dignitaries to demonstrate support toward libraries and librarians – e.g. regional and local proclamations, school and campus announcements, posters, etc. Powered Libraries will release an advocacy video spotlight.

Tinkering Tuesday | October 3
A day highlighting technology, tinkering, and maker spaces – whether it’s robotics, 3D printing, computers, laptops, or mobile devices. Powered Libraries will release a video spotlighting technology.

Web Widget Wednesday | October 4
A day featuring all things web related (virtual scavenger hunts, escape rooms, surveys, eBooks, audiobooks via Overdrive, databases, Zinio books & magazines, etc.) in the library. Powered Libraries will release a new video.

Powerful Partnership Thursday | October 5
A day celebrating partnerships with organizations, associations, groups, cultures, and storytellers in our community (e.g. authors, Veterans’ groups, dance troops, architecture groups, scientists, heritage and multicultural organizations, literacy organizations). Powered Libraries will release a video spotlighting a Powerful Partner in the Texas community.

Innovative Impact Friday | October 6
A day demonstrating how libraries impact communities (campus, city, neighborhood, school, town) through both subtle and dynamic strategies. (e.g. Bookmobiles, homeless outreach, working with underserved populations, improving literacy, book displays on campus and in schools, etc.) Powered Libraries will release a video spotlighting innovation in the library.

Offline Saturday | October 7
A day showcasing creative programming that doesn’t require much (any) electricity or technology. (e.g. reading to therapy dogs, building with Legos or blocks, bicycle-powered libraries, teaching a dance class, second language lessons, hosting a string quartet/piano/acoustic musicians, etc.)

image Winner Announcement

Congratulations to our winner of the 3D Printer Powered Up Prize Pack! Stephanie Biggs from Milam Elementary in the Wichita Falls ISD pledged to power up her library and won the grand prize at the TLA Annual Conference in San Antonio.

Year One Review

The Powered Libraries campaign has completed its first year! View the campaign's Year One Review.

3D Printer Giveaway

Attendees of the 2017 Texas Library Association Annual Conference in San Antonio will be eligible to win a Powered Up Prize Pack, including a FREE 3D Printer donated by PolyPrinter .

The prize package, valued at nearly $5,000, includes:

PolyPrinter 229
Owner's Kit
Staff Training
Warranty Services

Visit the Powered Libraries Information Kiosk near conference registration to enter to win. Entries will be limited to the conference attendees that pledge to participate in Power Up Week, October 1-7, 2017. Good luck!

NEW Branding Iron Award

The Texas Library Association Branding Iron Awards now feature a new category to offer a Power Up Award for the outstanding programs, promotions, outreach, and services incorporating the Powered Libraries/Power Up at Your Library campaign.

This new award will be given to a library that participated in our first-ever Power Up Day, held on September 15, 2016. Winners of all the Branding Iron Awards will be announced at Annual Conference on April 22, 2017.

The deadline to apply has already passed.

Announcing Power Up Week | October 1-7, 2017

Join the Powered Libraries campaign in celebrating Power Up Week October 1-7, 2017, a week where libraries across the state will showcase innovation and dynamic leadership. Last year, to great success, hundreds of libraries from around the state took part in Power Up at Your Library Day on September 15, 2016. Participants statewide responded by organizing events geared to promote technology, innovation, creativity, and literacy in their respective communities. Thanks last year’s positive feedback, we are expanding the Powered Up celebration to encompass an entire week. Save the date and start making plans now to incorporate Powered Up programs this October.

Help us demonstrate the campaign’s key messages:

• Libraries are essential to the creation and sharing of ideas in the community
• Libraries are forward-thinking, technology-driven institutions, more vital today than ever before
• What libraries do reflects a truly diverse field of information work, representative of the variety and scope of libraries in the state.

View the 2017 Power Up Toolkit for programming ideas and resources to help you celebrate Power Up Week!

Economic Value of Texas Libraries

The Texas State Library and Archives recently released a report about the ROI of Texas libraries. According to their findings, communities see a return of investment of $4.64 for every dollar spent. Texas public libraries provide over $2.5 billion in economic value to their communities, strengthening the job market and providing a wealth of services and programs to improve people’s lives.

For more information and to view the full report, visit the TSLAC website .

Power Up Resources

In April 2016 at annual conference, the TLA PR + Marketing Committee launched the campaign “Ideas Powered: It’s What We Do” to showcase the innovation, leadership, and technology-centered work being generated in today’s libraries.

The resources on this website can be used all year long, and we hope that you will be inspired to expand the innovation happening at your location.

The 2017 Power Up Toolkit contains specific programming ideas that are ready to implement, and the Ideas Powered Toolkit provides you with additional resources to customize your marketing efforts.

Looking for ideas and inspiration for your library? Visit the Ideas Shared page, and consider submitting your own ideas to share with other libraries.

Follow the campaign and stories featuring other powered libraries through the campaign's social media hashtag #poweredlibraries.